The brand

The Demak'up™ story

Glamorous and refined, our products release your make-up and make you irresistible. For three decades, our innovations have been sublimating your beauty: because the first essential gesture for your skin is that of make-up removal, which each day gives it the energy to remain beautiful.
To put it simply, these products have facilitated your life as a woman. Each of them has been created according to a particular need. No more running make-up during your favourite weepie. No more make-up that resists. No more tired skins either. And above all, your skin is safe from everything: both from your beloved’s prickly beard and from a night in an unexpected place.

Demak'Up is a brand of SCA , a leading global hygiene and forest products company - for more information , visit