Stolen beauties, behind the scenes of the press campaign
The world and his wife turned up at one of Paris’s biggest photographic studios for a very glamorous shooting session:
Three female models, one male model and a little boy, the photographer Jean-Bernard Thiele, the famous make-up artist Carole Lasnier, their assistants, the advertising agency, and the Demak'Up™ team. All plunged into an effervescent and highly professional environment for two whole days, supported by a torrent of decibels from a sound system that didn’t let up for 48 hours.
Three hours of make-up/hairdo sessions for each model, hundreds of shots for finally culminating in one of the brand’s most ambitious campaigns.
